Custom Alerts, Placing a Bet & Tracking a Bet

The three actions — and how they fit together

Bettor Alerts has three distinct actions that work as a chain: a custom alert tells you WHEN a bet is worth making, placing the bet is where you actually wager at a sportsbook, and tracking the bet is how we measure whether you got a good number. Use all three together, or just the parts you need.

1. Creating a custom alert

A custom alert is a watch you set yourself: pick a game, a market (spread, total, or moneyline), and the number you are waiting for. Bettor Alerts watches the market for you and notifies you the moment a sportsbook reaches your target — so you do not have to stare at the screen.

A custom alert does not place a bet. It only tells you that the line you wanted is now available.

2. Placing a bet (the sportsbook handoff)

When you decide to act on a line, Bettor Alerts hands you off to the sportsbook to complete the wager. We open the sportsbook you selected — its app or website — pointed at the right market, so you can place the bet in a couple of taps.

Bettor Alerts never takes or holds your money. The wager is always placed with the sportsbook directly; we simply get you to the right place at the right price as fast as possible.

3. Tracking a bet (confirm when you come back)

After you place the bet at the sportsbook, return to Bettor Alerts and confirm the details — the side, the line, and the price you actually got. That confirmation is what lets us track the wager for you.

Once a bet is tracked, we grade it when the game finishes and measure your closing-line value (CLV) — whether your number beat where the market closed. Over time, tracked bets reveal whether you are consistently getting good prices, which is the clearest evidence of a long-term edge.

Putting it together

A typical flow: set a custom alert for the number you want, get notified when a book hits it, tap to place the bet and we open that sportsbook, place the wager, then come back and confirm it so Bettor Alerts can track and grade it. Each step is optional, but used together they take you from "I want this number" to a graded, measured bet with no manual bookkeeping.

Put it into practice

See these concepts live: compare odds and line movement on NBA, NFL, and MLB odds, or get real-time alerts with the Bettor Alerts app. More in our betting guides.